The Home Staging Concept

Home Staging is the newest trend in selling real estate and is fast becoming the number one consideration when listing a house for sale.

Everywhere you look, on TV, in magazines, and on the web, Real Estate professionals are raving about the benefits of Staging.

Home Staging is the process of preparing any home for sale regardless of size, value or location.

In this process a house is assessed to find it's greatest assets and these assets are highlighted to show the house in it's best possible condition to potential buyers.

This can be done through:

•  minor repairs and updates

•  packing and depersonalizing

•  curb appeal and

•  furniture arrangement

The idea of staging is to create a feeling in the house that positively appeals to all the senses and wow's the potential buyer.

The buyer is more likely to put in an offer if they have a great amount of positive feelings towards the house.

It is vital that a house be staged prior to putting it on the market.

Statistics show that there are the greatest number of showings within the first 2 weeks of it being listed.

According to the 2006 royal Lepage Staging Survey, 58% of buyers feel they only need to view 10 houses or less before making a decision to buy.

A buyer decides how they feel about a house within the first 15 seconds of stepping foot into it.

The first impression needs to be the best impression. Once they've been through the house, no matter what is done to make improvements from that point on, that potential buyer has been lost. It is important for those potential buyers to see the house in its best possible condition.

A seller only has control over 2 things when selling their home, the list price and how it looks.

Hiring a stager helps to protect and capitalize on your most important investment while reducing stress, and maintaining control over the sale of your home. Once the home is staged, realtors can best recommend the pricing level, knowing the market that the staged home will now attract.